How to overcome 'The Amazon Effect'

Published on Aug 01, 2018

How TonkaBI Can Help Your Organization Adapt to “The Amazon Effect”

How important is it to have Agility in today’s world? To adapt to what your customer or potential customer is accustomed to? Together with knowing their needs and wants? In todays world you’re expected to have agility by the bucket load and adapt immediately. With companies like Amazon having a hand in 50% of online how do you compete and get you voice heard?

According to founder and CEO, Jeff Bezos, technology is very important to supporting focus on the customer. In their 2010 Annual Report - YES THIS WAS 8 YEARS AGO - (Amazon, 2011) he said:

“Look inside a current textbook on software architecture, and you’ll find few patterns that we don’t apply at Amazon. We use high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques.

And while many of our systems are based on the latest in computer science research, this often hasn’t been sufficient: our architects and engineers have had to advance research in directions that no academic had yet taken. Many of the problems we face have no textbook solutions, and so we — happily — invent new approaches”… All the effort we put into technology might not matter that much if we kept technology off to the side in some sort of R&D department, but we don’t take that approach. Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do”.

This is the 'Amazon Effect' and its coming your way!

Here at TonkaBI, we understand the pressure that todays organizations face, when up against “The Amazon Effect”.

Remember, this world of Real-Time Data at our fingertips, is a relatively new concept. Even 5 years ago when we ordered something to be delivered, 5-7 days was more than acceptable in that era. Today, with “The Amazon Effect”, if we are waiting more than 3 days, we think that the world is coming to an end!

What some businesses and their employees don’t realize, is that their customers, or as fate may have it, former customers, expect that real-time data, same day delivery, or real-time discounts are expected to be ubiquitous in todays world!

TonkaBI understands that this is important to our Clients and even more so to our Clients customers. Whether this means your organization needs to get an automated message sent out to a group of customers, in a certain demographic, or something as simple as sending them a coupon/discount to their favorite store or weekend getaway. Whatever the case is, in this era, you have to keep up and there’s a microscopic margin of error, if any at all. It only takes a simple click to move on to the next offer/company.

TonkaBI is a firm believer in the adaptation and customization of our products/solutions/service to each and every unique customer. We believe this is the best way to ensure that TonkaBI customers are getting the most efficient output from TonkaBI technology. Allowing you and your organization to have the confidence that your Sales and Marketing teams have the most efficient, and effective, customer engagement/loyalty strategy, to make sure you’re competing in todays market.

TonkaBI completely understands how to adapt and use our agility to YOUR advantage. TonkaBI possesses the intelligence and the ability to build the solution/application, build it right and build it quickly. This is our differentiator, TonkaBI delivers and this means our customers deliver too.

How does TonkaBI do this, you may be asking yourself? Because of the fact that TonkaBI has the combination of intelligent Leadership and Product Engineers, who have worked together, time and time again, to customize solutions, we have developed a Synergy with this process, where TonkaBI customize for every customer, quickly and truly understand exactly where the value lies for you and your organization.

We at TonkaBI, just wanted to make sure that our prospects understand how we adapt and use our agility to our advantage, in todays era, where we’re all up against “The Amazon Effect”. Whether your organization is in the market for Business Intelligence (BI)/Big Data Analtyics, Artificial Intelligence (AI) or Machine Learning (ML), TonkaBI has you covered, even if you don’t see the specific application/solution you’re looking for on our website, we have the adaptability and agility to create it for you. Please feel free to check out the TonkaBI website at For more information or to schedule a demonstration of TonkaBI, please email me at

tags #insurance #claims #artificalintelligence #AI #machinelearning

Posted in Business Technology on Aug 01, 2018